Lower acquires Movoto to expand end-to-end homeownership platform

Columbus-based FinTech company Lower has acquired Movoto, a top real estate search portal, in a major strategic move to bring the entire homebuying process under one roof. Movoto had over 150 million visits in 2024, making it one of the most visited real estate platforms in the U.S.

Founded in Columbus in 2014, Lower has emerged as a FinTech leader, offering mortgage, refinancing, insurance, and banking products. The Movoto acquisition gives it a direct-to-consumer discovery tool that complements its financial services stack—and strengthens its position as a national homeownership brand.

Why it matters

The acquisition gives Lower a powerful customer acquisition channel, enabling it to connect with consumers at the start of their home search journey—and support them through financing, buying, insuring, and owning. This marks a major milestone in Lower’s mission to simplify homeownership and the home buying process.

By the numbers

• 150 million visits to Movoto.com in 2024

• 1,000 total employees at Lower post acquisition with offices in Columbus and Austin, TX

• 30,000 5-star online reviews for Lower

What they’re saying

“The future of our industry lies in blending the best technology with the irreplaceable expertise of local agents and loan officers.” said Dan Snyder, CEO and Co-Founder of Lower. “Movoto is the perfect platform to accelerate this vision, allowing us to create a simpler, smarter path to homeownership.

What’s next

Lower will continue to operate Movoto under its brand while integrating its lending capabilities into the user experience. New tools and product features are expected to roll out in the coming months as the company aims to close the gap between search and purchase for millions of users.