Red Hawk Technologies acquires Transform Labs

Red Hawk Technologies has acquired Transform Labs, the enterprise technology consultancy formerly known as AWH, in a deal that adds roughly 50 consultants and a proprietary artificial intelligence (AI) framework to the firm's portfolio. The acquisition took effect June 1. Terms were not disclosed.

Red Hawk has built its business around a subscription model it calls Software Development-as-a-Service (SDaaS). The approach bundles custom web and mobile development, technical support, ongoing maintenance, and future enhancements into a single monthly fee, a structure the company pitches to mid-market businesses as a way to sidestep the unpredictable costs and hidden surprises that have long shadowed software projects. Red Hawk was founded in 2008, and the SDaaS model is a newer offering that has driven its growth over the past five years.

Transform Labs works further up the stack. The consultancy delivers high-impact engagements to upper mid-market and small enterprise clients across manufacturing, healthcare, distribution, retail, professional services, and the nonprofit sector. Red Hawk pointed to that client focus, and to Transform Labs' AI practice, as central to the rationale for the deal. Where Red Hawk's subscription work has centered on mid-market companies, Transform Labs brings strategic engagements further up-market, diversifying a growing portfolio with a different kind of client and a different kind of problem.

The combination is meant to let the two serve businesses across the technology adoption curve, from growing mid-market firms drawn to a predictable monthly model to larger enterprises that need a seasoned partner for complex, mission-critical builds. Existing clients on both sides, the company said, can expect continuity of service alongside deeper expertise.

"This acquisition is a defining moment for Red Hawk," Matt Strippelhoff, the company's partner and chief executive and revenue officer, stated in announcing the deal. "Together, we're not just expanding our footprint, we're expanding what's possible for our clients."

Transform Labs carries Columbus roots from its years as AWH, and the combined company will keep a heavy presence in the region. Both businesses operate fully remotely, with most employees based in Ohio, Kentucky, and the broader Midwest, while clients span the United States. Red Hawk said current Transform Labs leadership and delivery experts will stay in place to continue scaling that side of the business and to keep the integration stable.

At the center of the deal is TransformOS, Transform Labs' framework for helping organizations design and run AI across an entire company rather than rolling out tools to individual employees one at a time. The company describes it as a shift from treating AI as a productivity aid to treating it as a layer of organizational intelligence, with the business operating as a connected system that runs faster and more autonomously as a whole.

TransformOS is built on five architecture layers: a data foundation, an intelligence layer, an agent layer, workflow orchestration, and governance and control. Together they are designed to fold a company's proprietary data into AI agents, automate workflows, and learn from outcomes over time, moving an organization away from a scatter of disconnected AI tools toward a single intelligence infrastructure.

Clients are already running on it. Engagements move through a five-stage deployment sequence the company calls Assessment, Blueprint, Launch, Expansion, and Optimization, carrying an organization from an initial readiness evaluation toward broader autonomous operation. The structure is built to apply across functions, including customer support, revenue operations, production, and finance.

For existing Transform Labs clients, Red Hawk said the day-to-day experience will hold steady, with current services continuing uninterrupted. The company expects the changes to land behind the scenes, in the form of operating efficiencies across both organizations, and says the added scale should let clients capture more value from their engagements over time.

With Transform Labs and TransformOS now folded in, Red Hawk pairs its subscription development model with an enterprise AI practice rooted in Ohio and the Midwest, widening the range of work it can take on for clients across the country.